Eric Kavanagh: Dámy a páni, ahoj a vitajte znova v TechWise. Volám sa Eric Kavanagh. Budem vašim moderátorom pre epizódu 3. Toto je nová show, ktorú sme navrhli s našimi priateľmi z Techopedia, veľmi skvelej webovej stránky, ktorá sa zjavne zameriava na technológiu, a samozrejme, tu, v skupine The Bloor Group, sa veľmi sústredíme na podnikanie technológie. Podnikový softvér všetkého druhu a celý formát TechWise bol navrhnutý tak, aby poskytoval našim účastníkom skutočný dobrý pohľad na konkrétny priestor. Napríklad sme urobili Hadoop, urobili sme analytiku v poslednej show a v tejto konkrétnej show hovoríme všetko o cloudu.
Nazýva sa to „Cloud Cloud Imperative - čo, kde, kedy a ako.“ Dnes sa porozprávame s niekoľkými analytikmi a potom s tromi dodávateľmi. Sponzormi dnešnej šou sú Qubole, Cloudant a Attunity. Veľké poďakovanie za tých ľudí za ich čas a pozornosť dnes a veľká vďaka, samozrejme, všetkým tam vonku. Majte na pamäti, že ako účastníci týchto relácií hráte významnú úlohu. Chceme, aby ste kládli otázky, zapojili sa, boli interaktívni, dajte nám vedieť, čo si myslíte, pretože celkovým účelom tejto show je, samozrejme, pomôcť vám chlapcom pochopiť, čo sa deje vo svete cloud computingu.
The Cloud Imperative Deck
Poďme teda ďalej. Prvý hostiteľ, váš hostiteľ tam, Eric Kavanagh, to som ja, a potom máme dr. Robina Bloora, ktorý sa volá z letiska, ako aj fakt, že sa s nami podelí aj náš dobrý priateľ Gilbert, Gilbert Van Cutsem, nezávislý analytik. pár myšlienok s vami. Potom sa dozvieme od Ashish Sooo, generálneho riaditeľa a spoluzakladateľa Qubole. Budeme počuť od Mika Millera, hlavného vedca spoločnosti Cloudant a nakoniec od Lawrence Schwartz, viceprezidentky marketingu v spoločnosti Attunity. Dnes máme pre vás pripravených veľa obsahu.
Takže mrak - edikt zhora - je to koncept, ktorý mi prišiel druhý deň, keď som o tom premýšľal. V súčasnosti je cloud computing v súčasnosti obrovský. Myslím, že je skutočne fascinujúce sledovať vývoj týchto vecí a jeden z príkladov, ktoré často uvádzam, je samotná technológia webového vysielania. Tí z vás, ktorí volali na začiatku, samozrejme pochopili niektoré zaujímavé technické výzvy. To je jeden problém s cloudom: je to zmena, zmena formátov, zmena štandardov, zmena rozhraní a niekedy, keď sa pokúsite spojiť dve rôzne oblasti dokopy, máte nejaké ťažkosti, máte nejaké problémy. To je vlastne jedna z vecí, s ktorou si treba robiť starosti s cloud computingom. Dávajte pozor na architektúru! Môžete to vidieť na poslednom mieste.
Jednou z vecí, ktoré robíme, ako sprievodná poznámka, pre naše webové vysielanie je samostatný predajca telefónnych konferencií. Potom používame WebEx. Zvuk WebEx nepoužívame, pretože úprimne povedané, raz sme použili zvukový signál WebEx už pred rokmi, a to najnepríjemnejšie havarovalo a spálilo. Preto nie sme ochotní znova riskovať. Takže v skutočnosti používame vlastnú spoločnosť na nahrávanie zvukových nahrávok s názvom Arkadin a v reálnom čase spájame všetky tieto rôzne riešenia. A myšlienka je, že by sme vám potom mohli poslať e-mailom so samostatnou e-mailovou aplikáciou so snímkami, napríklad, ak by došlo k zlyhaniu systému WebEx, povieme vám všetkým, aby ste vytočili číslo, poslali sme vám snímky e-mailom a jednoducho si ich prešli alebo menej bez prostredia typu WebEx. Takže spôsob, ako sa obísť tieto druhy problémov, ale tieto druhy problémov sú všade.
Cloud však má veľa výhod. Je zrejmé, že je to nízka bariéra vstupu, môžete sa pozrieť na plagát dieťaťa cloud computingu je salesforce.com, samozrejme, ktorý práve zmenil podnikanie, konkrétne automatizáciu predajných síl, samozrejme. Ale potom máte veci ako Marketo a iContact a Constant Contact a Sailthru a, dobroty, z hľadiska marketingovej a predajnej automatizácie existuje veľa nástrojov, ale to nie je všetko. HR sa dostáva do celej cloudovej hry, analytika je v cloudovej hre. Pozrite sa na tú málo známu spoločnosť tam, kde sú Amazon Web Services, čo robia s cloud computingom - je to jednoducho obrovské. A druhý deň som počul skvelú ponuku od chlapa, ktorého veľa robíme s Davidom, ktorý je teraz v spoločnosti Cisco, v skutočnosti spoločnosti, ktorá si kúpila WebEx. Nie ste si istí, či do WebEx investovali toľko, koľko by som chcel, ale to v skutočnosti nie je moje rozhodnutie, nie? V súčasnosti je však v spoločnosti Cisco a mal veľmi vtipný, iba citlivý citát a to znamená: „neexistuje žiadny mrak, existuje veľa mrakov“, a to je úplne správne. Existuje veľa oblakov. V skutočnosti je každý poskytovateľ cloudu svojím vlastným cloudom. Jednou z výziev v týchto dňoch je teda pripojenie cloudu, však? Ak ste obchodnou silou, nebolo by pekné pripojiť sa napríklad priamo k iContact a Constant Contact ak LinkedIn, a možno aj k Twitteru a iným prostrediam, ostatné oblaky tam len opravili obchodné riešenia, ktoré pre vás majú zmysel. a vaša spoločnosť.
Je preto potrebné pamätať na niektoré problémy, ale cloud je tu, aby zostal. Len viem, že o tom, on-premise softvér je tu zostať. Čo teda musíme zistiť v podniku alebo v malých a stredných podnikoch, ako definujete svoju architektúru a udržiavate ju tak, aby ste mohli využiť cloud bez toho, aby ste vytvorili niekde inde, na ktorý nemáte kontrolu? Celkovo sa teda celé odvetvie skladovania údajov vyvinulo okolo potreby konsolidovať kritické informácie, aby sa tieto informácie mohli analyzovať a urobiť lepšie rozhodnutia.
Teraz má služba Amazon Web Services Redshift. To je jedno z najväčších webcastov, aké sme kedy robili, bolo s Redshift. To je dosť veľká vec. Menia dynamiku, menia cenovú štruktúru. Môžete sledovať, ako sa vaše ceny znižujú pri poskytovaní licencií na tradičný podnikový softvér, čiastočne kvôli cloud computingu a čiastočne preto, že títo ľudia tam vonku znižujú cenový bod a vyvíjajú tlak na cenu. To je dobrá správa pre koncových používateľov. Je to niečo, čo by ste mali mať na pamäti určite pre každého, kto sa snaží niektoré z týchto technológií využiť. Preto je potrebné pamätať na to a dnes o tom budeme hovoriť v seriáli.
Robin Bloor sa tak stane našim prvým analytikom za deň. Takže idem vpred a potlačím jeho prvú snímku a odovzdám mu kľúče. Robin, myslím, že si niekde tu, tam si. A s tým idem to dať, a podlaha je tvoja!
Robin Bloor: Dobre, Eric. Vďaka za tento úvod. Narazil som na … pred pár dňami som narazil na prieskum spotrebiteľov, v skutočnosti, ktorý položil otázku - myslíte si, že búrlivé počasie narúša cloud computing? A viac ako 50 percent z nich odpovedalo áno. Len som si myslel, že by som ti dal vedieť, že nie, ak si jedným z tých, ktorí tomu veria. A potom je to trochu ako uveriť, že keď máte v televízii sneh, je to preto, že sneží vonku.
Cloud, viete, jedna z vecí je, že je to druh, viete, dôležitý, ak sa vám páči, jednoduchý detail cloudu je, že cloud je vlastne dátové centrum tak či onak, alebo akákoľvek konkrétna cloudová služba je dátové centrum. Jediná vec je, že je to iné dátové centrum ako tradičné cloud. Chcel som teda hovoriť o prehľade v cloudu, takže ako záloha by ste mali ísť do podrobnejších informácií o využívaní cloudu, pretože nemá zmysel pokryť tú istú zem.
Takže prvý bod, ktorý by som chcel uviesť, je, že cloud je služba, viete? A jedna z vecí, ktorá sa v skutočnosti deje v dôsledku cloud computingu, je, že existuje … no, hovorím smrti značiek, celá séria softvérových značiek mala obrovské množstvo energie a naďalej má právomoci v podnikovej počítačovej technike. Akonáhle sa dostanete k cloudu, už nemajú veľa energie, viete? Keď si kupujete cloudovú službu, záleží vám na aplikácii, samozrejme, záleží vám na úrovni služieb, ktorú vám cloud poskytne, nechcete, aby cloudová služba zlyhávala často, záleží vám na nákladoch na používanie a vy na nich záleží veci, pretože to je služba, ale o čo vám už viac záleží, je to, že vám nebude záležať na hardvéri, na ktorom je spustený, nezaujíma vás, čo je sieťová technológia, nezaujíma vás, aký operačný systém je spustený, nezaujíma vás, čo sú to súborové systémy, nezaujíma vás ani to, čo je databáza, a ktorú skutočne používajú konkrétne dané databázové služby mimo cloud, viete? A to má nejaký vplyv na to, že cloud je strašne veľa softvérových značiek, ktoré v cloude nemajú skutočnú hodnotu, pretože viete, že do cloudu chodíte tak či onak pre niečo, čo je služba a už nie produktu. Takže som si myslel, že by som mohol urobiť pár snímok dôvodov, prečo nepoužiť cloud, viete, a to všetko sú, ak sa vám páči, viete, krvavé jednoduché a zrejmé dôvody, ale niekto ich musel uviesť, takže ja myslel by som.
Dôvody, prečo ma nepoužívajú … nepoužívajú cloud - ak nedokážu poskytnúť druh údajov a spravovať procesy, ktoré chcete, viete, potom jednoducho nespĺňajú vaše kritériá. Ak vám nedokážu poskytnúť požadovaný výkon, nespĺňa kritériá. Ak vám cloud poskytne flexibilitu, pokiaľ ide o to, ako sa môžete pohybovať v okolí, nespĺňa kritériá. To sú len zrejmé dôvody, prečo by konkrétne cloudové služby nevyhovovali strašnému množstvu ľudí tam, okrem podnikových výpočtov.
Možno to neurobíte, pretože to dokážete lacnejšie. Cloud nie je vždy najlacnejšou možnosťou. Niektorí ľudia si myslia, že je to často lacná možnosť, že vždy bude lacnejšia, nie vždy lacnejšia. A druhá vec je, že ak beriete aplikáciu z cloudu, nedá sa dobre integrovať s tým, čo robíte, potom s tým pravdepodobne nejdete ďalej a to sú, viete, dôvody, prečo sa odvrátiť,
Tu sú dôvody na prijatie. Viete, jedna z vecí, ktoré môžete v cloude robiť, je do značnej miery nepriestrelná, prototypová činnosť. Ak buď dokážete prototypovať v cloude a implementovať ho v dátovom centre, je to úplne životaschopné a robí to obrovské množstvo ľudí. Prácu môžete preniesť z dátového centra s nekritickými aplikáciami, pretože pravdepodobne budú schopní nájsť nejaký typ cloudových služieb, ktoré uspokoja vašu úroveň služieb s nekritickými vecami. A vy môžete nahrať konkrétne aplikácie, ako napríklad salesforce.com a podobné ponuky, ako viete, štandardné aplikácie. Každý má v tejto oblasti schopnosti a pole nie je špecializované a, ako viete, tradičné … všetko, čo je dostupné v cloude, bude pravdepodobne to, s čím idete.
Takže posledná vec, ktorú som chcel povedať, je skutočne trochu zaujímavá, keď v skutočnosti hľadáte oblak, jedným spôsobom porozumenia je iba rad úspor z rozsahu. Celé je to tak, že viete, že tam prevádzkujete dátové centrum a vy sa chystáte z tohto miesta odkiaľkoľvek vytočiť a používať ho, a preto by bolo lepšie, lepšie by bolo hlavne lacnejšie ako keby urob to sám. Takže viete, ide skutočne o úspory z rozsahu.
Poskytovatelia cloudu si vyberajú umiestnenie dátového centra a najlepšie miesto na nájdenie dátového centra je hneď vedľa elektrárne, a najmä hneď vedľa lacnej elektrárne. Jedna elektráreň na severe, ktorá sa stane, je hydroelektrická alebo taká. Je to zvyčajne najlacnejšie, viete? V skutočnosti tam nájdete dátové centrum a zistíte, že je to jednoduchšie. Najať ľudí na takých miestach je lacnejšie ako v centre New Yorku alebo San Francisca. Môžete štandardizovať celé zariadenie, pokiaľ ide o klimatizáciu a výkon. To vás veľa ušetrí, pretože to znamená, viete, môžete tomu dať celú budovu a presne to robia všetci operátori cloudu. Štandardizujú sieťový hardvér, štandardizujú počítačový hardvér, ktorý bežne používajú, obvykle komoditné dosky x86, často ich sami zostavia. Niektorí dokonca celú vec budujú. Používajú softvér Amazonu, ktorý môžu, pretože to v skutočnosti znamená žiadne náklady na jeho prijatie. Budú štandardizovať všetok softvér. Nikdy teda neaktualizujú nič okrem toho, že aktualizujú naraz. Organizujú podporu. Budú teda platiť podporu veľkému počtu rôznych poskytovateľov, ktorí majú iba svoj vlastný podporný nástroj. Budú mať možnosť zväčšovania a rozširovania v tom zmysle, že budú prevádzkovať viac, ako by ste doteraz prevádzkovali, a budú sledovať ich využívanie spôsobom, ktorý väčšina dátových centier nemôže, pretože nemôžu prevádzkujú iba jednu štandardizovanú službu, ale väčšina dátových centier prevádzkuje celý rad vecí. A to je presne to, o čom je cloud, a to určitým spôsobom môže definovať, či vás to zaujíma alebo či to nie je pre konkrétnu aplikáciu. Takže, viete, môj druh hrubého pravidla je, že tam, kde sú možné úspory z rozsahu, oblak prevezme skôr alebo neskôr. Ale spôsob, akým inovácie a flexibilita a veľmi špecifické veci, ktoré sami idete, v skutočnosti nemôže. Cloud bude vždy druhý najlepší.
Poriadku. Dovoľte mi to vrátiť späť Ericovi alebo Gilbertovi.
Eric Kavanagh: Dobre, Gilbert, dám ti kľúče od WebEx. Standby. Stačí kliknúť kdekoľvek na túto snímku a použiť šípku nadol na klávesnici.
Gilbert Van Cutsem: Myslím, že mám kontrolu.
Eric Kavanagh: Máte kontrolu.
Gilbert Van Cutsem: Dobre. Tu ideme. Cloudový imperatív - obloha je limit, je to mestská legenda, alebo čo si o tom myslíte? Toto je len niekoľko rozhovorov a vecí, ktoré treba zvážiť.
Po prvé, z prednej časti „čo“ viete, ako všetci vieme, nemyslím si, že by o tom niekto pochyboval. SaaS-ification je tu, aby zostal, pretože softvér v skutočnosti nikdy neumrie, iba sa presunie do cloudu, však? Myslím, že som to už povedal v predchádzajúcom vydaní tohto dokumentu. Ale nie, alebo to Eric povedal v predchádzajúcom vydaní. A myslím si, že zrejmý dôvod, a to sa tiež vracia k Robinovi, spočíva v tom, že z podnikového hľadiska je podniková časová os celkom jednoduchá. SOT to vždy potrebuje všetko a teraz to potrebuje. Je teda na čase uviesť na trh. Je smutné, že je to pre neho dobrým dôvodom. CIO je však trochu nervózny z hľadiska SaaS a oblakov, pretože, ako viete, celý problém s elasticitou znamená, že to, čo stúpa, musí tiež zostúpiť. Musíte byť pripravení na mierku, ale tiež na mierku späť. Takže je z toho trochu nervózny. CFO nie je nervózny, nie viac ako obvykle, ale vyzerá to takto: „Hej, toto je … koľko nás to vráti?“ Je to, viete, neslávne známy kapitálové výdavky verzus diskusia OPEX. Je to dosť staré, ale v tomto svete je to veľmi dôležité. A nakoniec, v neposlednom rade, je generálny riaditeľ, samozrejme. Vyzerá to: „Och! Zmierňovanie rizika! Chlapci, všetci ste nadšení, ale sme na to pripravení?“ Pretože o riziku si myslí.
Aké je riziko? Len pár myšlienok, však? Ide tu o myšlienkové vedenie, ale nedokončenou cestou, pretože to všetko sú celkom nové veci, to všetko sú úplne nové veci. Nemáme veľa dátových bodov, naozaj, ak na to myslíte. A teda, na strane rizika, sa musíme zaoberať aj vstupom do lietadla, viete, ľudia, ktorí podpisujú dohody, vyzerajú takto: „Áno, to je to, čo chceme, cesta, “ zaregistrujú sa, ale potom to nie je dosť. Viete, musíte mať na palube ľudí a to si pamätáte na filmy? V preklade, to je trochu, viete, o tom, čo všetko je na palube. A potom, ako to práve povedal Robin, viete, on-prem nemusí nevyhnutne okamžite odísť. Takže musíte integrovať oba svety. Je to hybridný svet. A ako to urobíte? Je to 80-20, pravidlo 80-20 Pareto, je to v poriadku? Je to dosť dobré? A potom, keď budete pripájať systémy, odpadky sa budú vyprázdňovať. Je to v poriadku? Je to trvanlivé? Pretože viete, že sa chystáte na migráciu, zmapujete svoj podnik na koreňový systém, ako to urobíte? A potom poslednou, ktorá je podľa mňa mimoriadne dôležitá, sú multitantantné architektúry, čo znamená, že ochrana osobných údajov na vašich vlastných údajoch, niekedy sa to nazýva „vlastné údaje, “ sa stáva veľmi dôležitou, viete? Sto ľudí používajúcich rovnaký systém, jedna databáza je umiestnená pod týmto systémom, kto uvidí moje údaje? Len ja, však? Ste si tým úplne istí? Ochrana údajov, bezpečnosť údajov pomáha odborníkom. Ak ste CIO, privádza to späť do CIO, pretože teraz máte na starosti informácie. To je celkom zaujímavé, ak ste CIO.
Poďme sa teda trochu porozprávať o „prečo“. Strategický zámer tohto všetkého je teda podľa môjho názoru veľmi, veľmi jednoduchý. Ak ste predplatiteľom, existuje tlak na trh. Ak ste poskytovateľom, existuje konkurenčný tlak. Ak máte rovesníkov, existuje tlak rovesníkov. Ak ste predplatiteľom, jedná sa iba o psychológiu trhu. Každý chce ísť do cloudu, SaaS alebo čokoľvek, čomu hovoríte, cloud SaaS, my všetci potrebujeme a chceme tam ísť. Dôvod je zvyčajne finančný. To je zrejmý dôvod, ale ak premýšľate o finančnom aspekte, dostanete sa k tomu, čo nazývam paradoxom versus rozpočet. Chystáte sa na odber, systémy typu „všetko, čo môžete jesť“, 50 dolárov, 500 dolárov mesačne alebo niečo podobné, alebo snívate o využití založenom na používaní, aby ste platili iba to, čo skutočne používate? Ako to teda bude fungovať, založené na použití, spotrebe? Chystáte sa merať všetky tie veci? Pravdepodobne sa to nestane hneď. Takže skončíte s hybridným mechanizmom, čo znamená, že platím 200 mesačne a možno občas 500, pretože musím platiť za dodatočnú spotrebu. Retainer Plus, pravdepodobne to bude podľa môjho názoru cesta.
Existuje však aj niečo, čo nazývam skrytým zámerom na širokom fronte, a verím, že, viete, je to absolútne skutočné. Je to zmena kontroly, je to CIO verzus CMO, posun výkonu alebo energetický zápas medzi SOT, „Chcem to všetko a teraz to chcem, “ a CIO, ktorý hovorí ako: „Hej, toto je všetko Čo sa týka údajov, viete? Bežal som pred 20 rokmi, to bolo všetko o hardvérových systémoch. Pred desiatimi rokmi to bolo o aplikáciách. Dnes je to všetko o údajoch. A keďže som CIO - informácie - je to všetko o ja. Mám kontrolu. “ Myslím si teda, že ide o určitý druh posunu moci alebo o mocenský zápas, ktorý práve prebieha medzi týmito dvoma, SOT a CIO.
Nakoniec je to všetko také mladé, že nikto nevie, či sme v prostredí inovátorského typu alebo v prostredí skorého adoptora. Domnievam sa, že sme v prostredí, ktoré je v ranom veku, nie v ranom veku, ale iba v ranom veku, ale viete, na polceste. A tak viete, pre zákazníka, koncového používateľa, predplatiteľa, ide o náskok náskoku, pretože CMO chce náskok náskoku, nie? Preto je dôležité neskončiť tým, čo nazývame znižujúce sa výnosy. Obmedzenie náskoku hlavy môže viesť k zníženiu návratnosti. Preto je veľmi dôležité, viete, nachádzať, dôverujete stranám, ktoré môžu zabezpečiť, že jediný bod zlyhania nie je problémom a že sa dodržiava bezpečnosť údajov. Bude si to vyžadovať trochu riadenia zmien. A nakoniec - takmer hotovo, toto je posledná snímka - ako to urobíme? Ako bude prechod do cloudu, prechod do SaaS, bezproblémový a ľahký? Dobre, urobením dvoch vecí: venovať pozornosť - zabezpečovanie - skutočne dôležité, a nastupovať na palubu, ešte dôležitejšie.
Eric Kavanagh: Dobre …
Gilbert Van Cutsem: A v takom prípade je obloha hranica. Ďakujem.
Eric Kavanagh: Áno. To bolo úžasné. Miloval som veľmi provokatívne nápady, páči sa mi spôsob, akým si to všetko zničil. Myslím, že to dáva veľký zmysel. A poďme do toho a pošvieme prvý Ashishov prvý snímku a ja ti dám kľúče od WebEx, Ashish. Dobre, choďte do toho. Stačí kliknúť kdekoľvek na túto snímku a použiť šípku nadol na klávesnici. Nech sa páči.
Ashish Takoo: Dobre. Vďaka, Eric. Ahojte ľudia, toto je Ashish a ja vám poviem o Qubole. Takže, len aby som začal, Qubole, v podstate poskytuje veľké dáta ako platformu služieb. Je to cloudová platforma hostená v cloudu Amazon a Google Cloud a poskytujeme technológie, ako sú Hadoop, Hive, Presto a veľa ďalších, o ktorých budem hovoriť, všetko na kľúč, aby naši klienti mohli v podstate vystúpiť z všetky nejasnosti vo svete veľkých dátových infraštruktúr alebo úplne vymiznú z prevádzky tejto infraštruktúry a skutočne sa viac zameriavajú na ich údaje a transformácie, ktoré chcú na svojich údajoch urobiť. O tom je Qubole.
Pokiaľ ide o konkrétne výhody, jeden spôsob premýšľania o Qubole, viete, samozrejme, ide o samoobslužnú platformu na kľúč pre analýzu veľkých údajov a integráciu veľkých údajov vybudovanú okolo spoločnosti Hadoop, ale predovšetkým o to, že sa jedná o to, že viem, že pre všetky veľké dátové stroje, ako sú Hadoop, Hive, Presto, Spark, Chartly atď. a tak ďalej, prináša tieto výhody cloudu týmto veľkým dátovým motorom a niektoré z kľúčových prejavov, ktoré prináša z Perspektíva cloudu je, viete, prispôsobenie infraštruktúry a prispôsobením, mám na mysli tak agilné, ako aj flexibilné pracovné zaťaženie, ktoré sa vyskytuje v ktoromkoľvek z týchto motorov, a tiež tieto motory robia oveľa samoobslužnejšími a spolupracujúcimi v tom zmysle, viete, Qubole poskytuje rozhrania, kde môžete používať tieto konkrétne technológie nielen pre svoj vývoj, alebo, viete, úlohy zamerané na vývojárov, ale dokonca aj vaši ďalší analytici údajov môžu začať využívať výhody týchto technológií pre samoobsluhu. rozhranie.
Máme veľa, viete, čo sa týka tohto konkrétneho, viete, webinár, viete, toto je jeden z našich pohľadov na to, aké výhody cloudu prináša Qubole veľkým dátam. Ak teda porovnávate iba to, ako spustíte, povedzme, Hadoop a necháte ho pracovať v prostredí on-prem, v nastavení on-prem, vždy uvažujete o statických klastroch, viete, opravíte klastrov, možno ich prispôsobíte maximálnemu využitiu a necháte ich tam a potom, ak ich musíte zmeniť, musíte prejsť celým procesom obstarávania, zavádzania, testovania atď. a tak ďalej. Qubole mení, že vytvorením zoskupení úplne na požiadanie sú naše zoskupenia úplne elastické, pomocou objektov uložených z cloudu skutočne ukladáme údaje a zoskupenia prichádzajú a, ako viete, prichádzajú na základe dopytu generovaného používatelia a idú preč, keď nie je dopyt. Vďaka tomu je táto infraštruktúra oveľa pohyblivejšia a flexibilnejšia a prispôsobivejšia vašej pracovnej záťaži.
Ďalším príkladom flexibility je, viete, dnes ste tu mohli vytvoriť svoje statické klastre, viete, s určitým pracovným zaťažením a ak sa zmení vaše pracovné zaťaženie a teraz je potrebné aktualizovať infraštruktúru, možno budete potrebovať viac pamäte na svojich počítačoch a podobné veci. Znova to viete, napríklad keď to urobíte v cloude cez Qubole, je to jednoduché. Vždy si môžete prenajať nové, rôzne typy strojov a viete, klastre, klastre so 100 uzlami budú v prevádzke za pár minút na rozdiel od týždňov, ktoré ste museli čakať na on-prem Hadoop.
Ďalšou kľúčovou vecou, v ktorej sa spoločnosť Qubole odlišuje od služieb on-prem, je to, že služba Qubole je v podstate ako ponuka služieb, takže všetky nástroje a infraštruktúra, ktoré potrebujete na integráciu služby, nemusíte … všade tam, kde je on-prem, viete, že to je predovšetkým softvér, ktorý musíte spustiť sami, musíte ho sami integrovať a urobiť všetky tieto výhody, všetky výhody modelu SaaS sú vodítko k tomu, ako viete, ako Qubole ponúka veľké dáta, na rozdiel od toho, že Hadoop prevádzkujete sami.
Táto snímka sa všeobecne týka našej architektúry. Sme samozrejme na báze cloudu, ukladáme naše údaje o objektoch v cloude v cloude, Google cloud a Google Compute Engine alebo Amazon Web Services. Berieme všetky projekty ekosystému Hadoop a okolo toho sme vyvinuli kľúčové IP v oblasti automatického škálovania a samosprávy, vykonali sme veľa optimalizácií cloudu, aby tieto technológie komponentov fungovali naozaj dobre v cloude, ako viete, cloudová infraštruktúra je veľmi odlišné od vecí, ktoré bežia iba na holých kovoch, a na množine dátových konektorov, ktoré umožňujú presun údajov do a z tejto platformy. Takže to porovnáva cloudovú platformu a to umožňuje, viete, to je kľúč … kľúčovou vlastnosťou je, ako urobiť všetku samoobslužnú službu, aby ste nemuseli mať silného … Počas vykonávania tohto procesu nebudeme mať veľmi veľkú prevádzkovú stopu, ale uväzujeme, že spolu s naším pracovným priestorom pre údaje, či ide o nástroje pre analytikov, či ide o nástroje správy údajov, či ide o nástroje templingu atď. a tak ďalej, takže môže priniesť výhody tejto technológie nielen vývojárom, ale aj ďalším podnikovým používateľom a podniku. A samozrejme, tiež spájame túto cloudovú platformu s nástrojmi, ktoré ľudia už pravdepodobne používajú, či už to sú, viete, nástroje na využitie alebo iba Tableau, alebo či používajú, viete, viac produktov typu skladovania údajov, ako sú Redshift a a tak ďalej.
Dnes je služba spustená v pomerne veľkom rozsahu, v súčasnosti spracúvame takmer 40 petabajtov údajov každý mesiac teraz v rámci našej klientskej základne. Naše klastre sa líšia veľkosťou od 10-uzlových klastrov do 1 500-uzlových klastrov a viete, pokiaľ ide o rozsah rozsahu, ktorý môžeme spracovať, a podľa môjho najlepšieho vedomia, pravdepodobne prevádzkujeme niektoré z najväčších Pokiaľ ide o Hadoop, zoskupenia v cloude a cez naše zoskupenia spracúvame za jeden mesiac približne 250 000 virtuálnych strojov. Pamätajte, že náš model predstavuje klastre na požiadanie, čo má obrovské výhody, pokiaľ ide o zníženie prevádzkového zaťaženia, ako aj o zlepšenie vášho atď.
Nakoniec, viete, jedna z našich, viete, je to len ukážka toho, ako sa Qubole transformoval na rôzne spoločnosti. je príkladom nášho klienta. Boli už v cloude, napríklad v oblaku bežali Elastic MapReduce a využitie údajov bolo dosť obmedzené. Mali by mať asi 30 nepárnych používateľov, ktorí by túto technológiu mohli používať. S Qubole to dokázali rozšíriť na viac ako 200 nepárnych používateľov v spoločnosti, ktorí zaznamenali rozšírenie prípadov použitia veľkých dát, a je to skutočne prinesené, viete, čo nazývame definíciou agilnej veľkej dátovej platformy a že je to skutočne ústredné pre množstvo analytických úloh.
Takže, len aby ste to uzavreli, viete, to bol krátky náter na Qubole. Našou víziou je v podstate to, ako prinútiť podniky, aby boli oveľa agilnejšie v súvislosti s veľkými dátami, a v zásade využívame výhody cloudu a prinášame im, aby využívali technológie veľkých dát okolo spoločnosti Hadoop, aby naši klienti mohli využívať tieto výhody agility a týchto výhod. flexibilita a tie výhody samoobslužného charakteru v cloude, aby sa stali oveľa efektívnejšie pre ich potreby v oblasti údajov. Takže sa tam zastavím a odovzdám to späť Ericovi.
Eric Kavanagh: Dobre. To znie skvele a teraz ho odovzdám Mike Millerovi z Cloudant. Mike, práve ti prechádzam kľúče. Stačí kliknúť na snímku. Vziať to preč.
Mike Miller: Vyzerá to, že mám kľúče. Ospravedlňujem sa. Stratil som … Myslím, že som zabudol poslať nejaké fonty so svojou prezentáciou. Dúfajme, že sa môžete pozrieť okolo toho a predstaviť si, že je to krásne. Ale áno, je to zábava. Mám tu dlhý zoznam, provokatívne veci, ktoré som počul, že som napísal, že sa veľmi rád vraciam k vám v paneli. Pokúsim sa to rýchlo zvládnuť.
Takže začnem Cloudantom. Cloudant je databáza ako služba, náš poskytovateľ cloudu a vlastne ani nemám nové logo. Spoločnosť IBM nás získala nedávno. A tak sme … budem hovoriť o našich službách a zameriavam sa najmä na to, aby sa naši používatelia a zákazníci snažili robiť agilnejšie iným spôsobom ako predchádzajúci rečník.
Cloudant poskytuje databázu ako službu a ďalšie služby súvisiace s údajmi pre ľudí, ktorí vytvárajú aplikácie. Takže sa priamo zaoberáme vývojármi a zameriavame sa na prevádzkové alebo OLTP údaje na rozdiel od analýz, ktoré sme počuli od Ashishov. A skutočný bod, celá hodnota služby Cloudant, ktorá sa dá rozdeliť tak, aby pomohla našim používateľom robiť viac, a tým pádom sa vytvára viac aplikácií, viac rastie a viac spí. Budem o nich hovoriť trochu podrobnejšie, ale všeobecnou myšlienkou je, že ak ste používateľom, viete, že ste v obchodnom podniku, vytvárate novú aplikáciu, pridávate funkciu do existujúcej aplikácie alebo webu mobilného spustenia, mali by ste sa sústrediť na svoju základnú kompetenciu. A predtým, asi pred desiatimi rokmi, malo byť IT rozlíšenie, viete, konkurencia, ospravedlňujeme sa, konkurenčné škody, dokonca aj spustenie databázy, aby bola konkurenčnou výhodou. Uľavilo sa, že tieto dni skončili! A tak, ako sa skutočne snažíme spolupracovať s našimi užívateľmi, je povzbudiť ich, aby používali kombinované služby, modulárne, opakovane použiteľné, skombinovateľné s myšlienkou, že to skracuje čas na uvedenie na trh, zvyšuje škálovateľnosť. Celkovým nápadom je, že cloud nie je len, viete, niečo nové, čo sa tlačí na používateľov, je to skutočne trh … je to vývoj trhu, pretože spôsob, akým ľudia vytvárajú aplikácie, konzumujú aplikácie, zariadenia, na ktorých sú spustené a rozsah údajov sa za posledných 5 až 10 rokov celkom radikálne zmenil. To skutočne zdôrazňuje existujúcu aplikačnú architektúru na vytváranie aplikácií, ako aj na riešenie týchto dátových a analytických úloh v režime offline. A tak otvára celý rad príležitostí.
Cloudant je teda distribuovaná databáza ako služba a bola som jedinečná, myslím si, že na jej počiatku sa skutočne dodávala s mobilnou stratégiou od začiatku, a budem o tom hovoriť podrobne, ale myšlienka je, že písanie aplikácií teraz, nepíšete iba pre jednu platformu, však? Píšete pre niečo, čo dokážem spustiť v cloudu v mierke petabajtov, musí byť tiež schopný plynule bežať na pracovnej ploche alebo v prehliadači a stále viac vidíme veci, ktoré musíme bežať na mobilnom zariadení alebo čiastočne pripojené zariadenie alebo nositeľné zariadenie alebo niečo, čo nazývame IOT. A tak si myslím, že viete, že aplikácie, ktoré dokážu dobre fungovať a využívajú tých rôznych klientov, sú na trhu neuveriteľne konkurencieschopné a čo sa snažíme urobiť, je uľahčiť ľuďom, aby v rámci jedného programovacieho modelu písali jednotlivé API, aby spracovávať údaje vo všetkých týchto rôznych zariadeniach, ktoré majú výrazne odlišný rozsah. The interesting thing is, you know, initial uptake in web and mobile, this is where we saw our big subtraction, but even now before the acquisition, we are seeing larger and larger number of enterprise users even in things as what I say as conservative as fidelity investments, right, working with a virtual building, a virtual safe deposit box. So, I think that this market is actually taken off much faster than even we had expected.
Let's talk about cloud and a little bit more and then turn it over. The idea here is that we really make it easier for you to build more and use a service like Cloudant to store the database state of your application and then move that to your different devices and keep things in sync and start contrast on how you build application, traditional stack or you have to buy servers like we heard about before, where you have to provision those and install license things. With Cloudant, we try to make easy. All the data that you will need, all the search services, database, etc. for your application can be acquired by signing up and getting a single endpoint URL and then starting to use that URL. The idea being that, that is a service that uses multiple indexes, some multiple technologies underneath, some proprietary and many open source, but we use them together in a way that the end developer or product team needs to build something. And so, database analytics, very different than they did it in inception where you would have, you know, rows and columns to store business ledgers, now we need to start JSON documents that generally happens over HTTP or using existing open-source APIs and then finally, we give you the things that database should do like a primary index and secondary indexes for, you know, retrieval and LTT and then driving application logic. But in addition, there is a wide range of things like search, geo-special and replication between devices that are very important. So, that's all provided underneath our API.
But, the really distinguishing thing that allows our users to grow and, for instance, why Samsung was one of our earliest and biggest customers is that, you know, Cloudant now is underneath cluster. Each cluster shares enough architecture of three to hundreds of nodes, but we run those in over 35 data centers now globally so that there is always a place for you to store your data within a millisecond of any other cloud provider or most existing data centers. So, one of the big early things that we are challenging in the cloud as well, is how do I split a hybrid architecture for my application service maybe here and my database servers maybe someplace else that will never work. They have to be on the same machine or in the same place. Well, the reality now is that by cobbling together different cloud providers, and this is something that we still do as an IBM company, you can make sure that your database is always within a millisecond of any other place and we take care of the peering agreements and just take down with the cost off the table, something that we worry about. So, Cloudant is really a database as a service, but you can think of it more like a CDN like for your database for data that changes, you know, on millisecond time scale.
And really, finally, I think the major selling point is if you build an application that's successful, you have to decide as an organization whether or not if you want to then grow the 24x7, 365 globally distributed, you know, operation team that it takes to run that at the large scale to whether that's something that now is commoditized as well. And so we focus very heavily on helping on-board new users and new customers and help them make the jump to the cloud and build architectures that use cloud analysts and works everything in a very coherent and scalable way so that is the end, you know, our users focus on building applications and not on surviving their own success.
And with that, I will just say thanks, skipped over some slides that were skipped and I will turn it back over to Lawrence.
Eric Kavanagh: That is fantastic. So, Lawrence, let me hand you the keys to the WebEx here. Just give me one second. There you are. Keys being transferred. Just click on that slide anywhere and use the down arrow.
Lawrence Schwartz: Great! Well, thank you for the handover and, you know, thanks to all the presenters today. Nice way to set everything up and there will be a lot of things to talk about it as I get through with the presentation here. So, again, I am Lawrence Schwartz. I run marketing over at Attunity and, you know, want to talk about some of the issues that we see and then some of the challenges in the space that we are in.
So, a quick overview and introduction to Attunity as a company and who we are. We focus on moving data. So, we talk about moving any type of data anytime, anywhere and enabling that for users. We are a public company based out of the Boston area, or near Boston, and when we talk about the cloud, we have some great relationships, we are part of the AWS network, a big data integration partner, and we have been close to them since the launch of their Redshift, even working with them before that. We have gotten some nice recognition for the work that we have done and as a company, we are in over 2000 places use Attunity, and we are in half of the Fortune 100 companies. So, we got some good experiences.
As you can see on kinda of the bottom of the slide here, a big issue is you've got data that's generated from all different types of sources these days from traditional, you know, CRM systems, all different places on the Internet, all the different places where data could start and then it has to go to places to be analyzed, to work with and to be looked at and we spoke if, you know, getting the data, you know, where it needs to be. So, I am gonna talk about our solutions that we do specifically on the cloud and when you think about that, often times the data, we have somewhere on-premise. So, besides having relationships with places like Amazon, we have very close working relationships with places like Teradata, Oracle, and Microsoft, all the places where data traditionally existed on-premise.
So, when you think about this, you know, and I think it was Eric who, you know, talked about on-boarding is the key to the whole process, right? I have been thinking about the issues to getting data on a system. Now, we are just some of the bottlenecks that exist today and when you look at the people moving data into a data warehouse or a database and to the cloud, we can see a lot of time is spent on what's called the ETL process, the extraction, transformation and loading of the data from where it resides to where it needs to go. If you think about getting the value on the data, that's not where you want to be spending your time and efforts, that's not the most productive area for a data scientist. And the flipside to that is this - very few people who are very satisfied with that process. It's no less than 20 percent. We really find that to be a big process. So, there is the real kind of painpoint bottleneck, if you will, in getting to the cloud and doing that type of on-boarding that people need to do and there's even, you know, real performance issues, you know, you could look at how do you get stuff into the cloud and if you want to get, you know, a couple of terabytes into the cloud, you could certainly ship it to the cloud and there are still places that do that with larger data sets, or a lot of the traditional methods, just don't have the performance to get their to do that. So, it's a real, you know, painpoint in the marketplace as people think about how do they get and how do they move onto the cloud.
So, if we step back in and look at what that means or why that's there and, you know, how this has come about, you know, both Eric and Gilbert talked about the fact that, you know, the data that's on there today, that exists today, you know, on-prem is here to stay, you know, cloud is here to stay. So, that integration becomes all the more important and often times, people fall back on the tools that they have to move over data. Again, there is a lot of ETL or traditional tools out there to kinda move data over in batches, but there's a lot of issues with that. People find that traditional ways of moving data are very time and resource intensive to set up. They often require a lot of scripting, even if they are autonomous in some way, a lot of people, a lot of manpower. There's so many sources and targets, particularly on-premise today to move it into the cloud, you know, all the systems I mentioned earlier, Oracle, Microsoft, Teradata, some managing that whole part of it. And then, you know, looking at the performance as it moves over, being able to have the tools to make sure everything is building quickly, there is a lot of thought systems that exist today aren't well built for that.
And then lastly, a lot of the way people think about moving data is kind of done in the batch process and if you are thinking about trying to do more in real time, that's not the most effective way, kind of using stale data that's not interesting to the organization. So, when you look at what Attunity does in this stage and how we think about it is, it's a different architecture that we are focused on, we really built this from the ground up and thought about when you have to go from Pentaho open-source database out to the cloud, how do you make sure that it's very easy and straightforward to do? So, that requires rethinking, how you do the monitoring and kind of set up for. It's making the whole thing just kind of a couple of clicks to get started. It's really thinking about the movement and optimizing the performance over the channel and working with just a wide variety of platforms because a lot of big organizations kinda have the best degree approach and a lot of different types of databases or data warehouses are ready in their environment. So, you have to think about it differently. You can't just do an extract, you know, dump the data out to some sort of information loaded somewhere. You have to kinda think about the architecture change, how you do the processing, do it more in memory and focus on a more performance version.
So, what does that mean and what does that look like? So, one key tenent to get to the problem with the cloud is, that things have to be easier to set up. You know, that screen there, it's just some screenshots from how we do it, but it's, you know, 1, 2, 3, kinda pick your source and target, pick what you want to do, you want to do one time CDC and then just go. It needs to be no harder than that, you know? I know we just, you know, saw the presentation from Mike and he talked about how easy it was for people to get started with Cloudant. It's the same type of thing, you have to deal with, kinda get going in a few steps otherwise you will start losing the value of it. When you think about the monitoring and control of it, there are some great companies out there, I know you're familiar with, like Tableau and others, who have done a great job in visualizing the end product of data and how to do it. But, you know, being able to visualize the movement process, the management or where's the data set on-premise, in the clouds and moving over, is there a lag, there is a vacancy. Having that viewpoint is critical and that's an important part of moving forward.
Another aspect that becomes important is the performance. You can't just rely on the standard FTP kinda two-way protocol that people have been using for years. As you move more and more data over, you have to have optimized, a file-channel protocol that is geared more towards, you know, one-directional movement most of the time after we think about how you break up tables and ship them out and move them over and you have to give people the flexibility to do that, otherwise you can't get it there in time and if you do that differently, think about it differently, you can get a 10x performance, but you have to rethink the technology.
And then lastly, as I mentioned earlier, you know, you have got a lot different places that databases exist today. So, you got to be able to work with all those and offer the widest kind of amount of support so that people can get onto the cloud. So, what does that mean for users and, you know, and those who are out there who wanted, two kind of quick cases of how people had challenges getting to the cloud, see the value, but then are able to do that if they have the right toolset.
So, one company that we work with, Etix, they do online ticketing, major provider in this space and I know Robin talked about data center offload is kind of a key in this case for the cloud. This is exactly what they are trying to do. They were trying to load and sync their data from Oracle on-premise to Redshift and do that in a timely fashion. And the interesting thing is, you know, go back to what Gilbert said, you know, it's really tough about on-boarding being an issue. They could see the intrinsic value of Redshift, they could see the cost savings, they could see all the advanced analytics that they quickly start doing that they continue for, they knew that value, but there was a roadblock to getting there. In this case, they looked at it and said, "Well, I see the value of Redshift, but it's gonna take them, you know, three months, development effort and time and, you know, maybe hiring the DBA and doing all this extra work to get there." So, there is a real block in the path to do it. Once you have the right toolset to do that, the right data integration capability to do that, they were able to go down from, you know, months of planning to literally just get going in minutes, and that's again lowering that barrier of getting people onto the cloud, we need to have the right capabilities to deliver on the promise.
The last, you know, slide I have here, and kind of another use case is, you know, we've worked with other companies, Philips, you know, well known in many spaces, we work with their health-care division and again, they were trying to go from an on-premise source over to Redshift, in this case SQL Server, and they knew the value, they knew all the analytics, they could do on it and they had done some testing on it, but they saw that without having the right tools, this is something that was gonna take them, you know, weeks and they had been spending actually weeks spinning their wheels and trying to get things moved over once they had the right tools that simplify, get it moved over quickly, they were able to go down and start loading in less than an hour, you know, over 30 million records. So, the real time went from couple of months to about two hours for them. And then they were able to do the things that they wanted to do. They didn't have to focus on the data loading, they could focus on the operational support. They got a much better matrix for all these care, cost and operations. So, you think about the whole challenge, you know, we design that spaces, enabling the data movement and now more than ever with the cloud when you think of it being kind of a remote place to pick your data, you know, this becomes an area that, you know, more and more people need to solve, to take advantage of what's out there. So, that's an overview of what we do and with that I will pass it back to you, Eric.
Eric Kavanagh: Okay. That sounds great. We've got a good amount of time here. We'll go a bit long to get to some of your good questions, folks. So, feel free to send your questions and I've got a few questions myself.
Lawrence, I guess I will start off with you. You guys have been in this space of kinda supercharging the movement of data for a while and you have been watching the cloud very carefully and I've really been kinda surprised at how long it's taken major enterprises, Fortune 1000 companies to fully embrace cloud. I mean, there are, of course, pockets of severe interests, let's call it, in large organizations, but as a general rule, there's been a bit of a reluctance that is only starting to wane in the last year or so, at least from my perspective, but what do you see out there in terms of cloud adoption and readiness of the enterprise to use cloud computing?
Lawrence Schwartz: Sure, I think you are right. It has been a significant change and it's certainly taken time, you know, they have that joke about, you know, that successful - overnight sensation - or really overnight success, that really takes years in the making, and that's been true for the cloud, right? It's… you have seen that kick in the last year, but it's due to all the hard work of a lot of players like Amazon who have been doing this for years, you know, to get the service adopted, the kind of, you know, prove the metal and there's, you know, failures and problems to give the diversity and flexibility that they have, that's something that Redshift offers. So, I think the maturity has gotten there, the confidence has gotten there, you know, the… I think it's infiltrated into a lot of companies through small areas, you know, small use cases, small trials, kind of outside that kinda IT control and with that, you know, those successful kind of periphery projects have proven now, there's now more of a willingness to have the conversations about how that spread. And frankly, you know, there's been additional tool that has, you know, have also come out to make these easier, like what we do and, you know, there is that, not just move the data, but show the value of BI in the cloud, and showing that.
So, it's, in one way, it's an overnight or a big uptick in the last year, but a big part of that's been all the hard work of building up to that. So, now we as a company see a lot more adoption. It's as a business for what we do, it's grown quite a bit and the cloud, you know, we do a lot of on-premise to on-premise movement. Now, cloud shows up in a lot of the conversations as, you know, real business cases, real offloading cases out where a year ago was certainly, you know, just more exploratory. Now, they have got real projects to move. So, it's been nice to see that movement.
Eric Kavanagh: Okay. Great. And Mike Miller, you had mentioned that you heard a couple of provocative statements that you wanted to comment on, so, by all means, what do you find interesting or what do you wanna talk about?
Mike Miller: Oh, I think Robin, he made a point, his second-to-last slide contrasting where innovation counts. The cloud will always be second best and I'd love to hear a little bit more about that because in my mind, if I was thinking about building, you know, an application or some new service, it's hard for me to think that my organization, no matter what they are, really wants to go engineer-to-engineer with Google, Amazon, IBM, Microsoft. So, I think maybe I misunderstood his point with that.
Eric Kavanagh: Interesting. Robin, Mike has thrown down the gauntlet. Co si myslis?
Dr. Robin Bloor: Well, I mean the point here is that there are a number of situations that I've come across which… where people have gone into the cloud and walked back out and the reason they walked back out was, you know, when it came to actually having emotionally, this was performance driven, but the performance was actually the crux of the application is being built as they couldn't get the low latency they wanted and the cloud was of no use to them. And, you know, the situation was that, you know, actually going into the cloud, even if they were given the ability to measure behavior of the networks for them in the cloud and that workloads in the cloud with something they had absolutely no control over, and because of that, they couldn't create the tailor-made services that they were looking for, and that's a performance edge. I don't think there's anything in terms of, you know, coding that's going to be constricted, what you can do in the cloud. It's service level, it's a constriction… if that's part of where your critical capability is going to be, then the cloud is not going to be able to deliver it.
Mike Miller: Right. The… So, I appreciate that clarification. I do agree, actually, that transparency is one of the big things that here as desire right now from users across many different providers. So, I think you raised a very fair point. When it comes to performance, I think that traditionally it has been very hard to, you know, to go to a cloud provider or any given cloud provider and find exactly the hardware you are looking for, but it will noting kind of the upping the ante in the race to basically free storage between Google and Amazon and other competitors that it is and I think you see the pressure that puts on driving on the cost of SSD, flash, etc. So, I think that's a fun one to watch going forward.
Dr. Robin Bloor: Oh, absolutely correct, you know? I mean, I think there's one of the things that is actually happening is that the second wave is coming on. The first wave was this, you know, this wonderfully tailored services as long as, you know, it's a little bit Henry Ford; you can have it recolor as long as it is black, but, you know, even so, extreme reduction in certain kinds of costs of having the data center. Or, the second thing that happens is, having actually built these huge data centers out, they start these cloud operators, suddenly start discovering things that you can actually do. You couldn't do before because you didn't have the scale. So, there is, I think, a second wave which, to a certain extent, is going to make the cloud even more appealing.
Eric Kavanagh: Okay. Good. Let me go ahead and bring Ashish as I am gonna go ahead and throw up your architecture slide here. We always love these kind of architecture slides that help people wrap their heads around what's going on. I guess, one thing that just jumps out at me is, of course, YARN. We talked about that on yesterday's briefing. YARN is not a small deal. For those of you who aren't familiar with this concept, it is "yet another resource negotiator." It's, really it's a very interesting development because what happened is in the Hadoop movement, YARN is kind of replacing the engine really, if you will. Our speaker from yesterday will refer to it as the operating system. It's like the new operating system of Hadoop, which of course, consists of the hybrid distributed file system underneath, which is basically storage when you get right down to it, and then MapReduce is what you used to have to use to use HDFS. MapReduce is an absurdly constraining environment in terms of how you get things done. So, the purpose of YARN was to make HDFS much more accessible and make the entire Hadoop ecosystem much more flexible and agile. So, Ashish, I am just gonna ask you in general, since you are mentioning YARN here, I am guessing that you guys are YARN compliant or certified. Can you kinda talk about what… how you see that change in the game for Hadoop and big data?
Ashish Thusoo: Yeah, sure. Absolútne. So, I think, you know, there are two parts to… So, let me first talk about, you know, why YARN was done and then talk about how that potentially changes the game and what's fundamentally still is the same, you know, where it doesn't change the game. I think that's an important thing to realize also because many times you, you know, you get caught up on this hype of say, this is the new, shiny thing and, you know, everything is going to, you know, all the problems are going to go away and so on and so forth. So, but the primary thing is that, you know, the strength and the weakness of the MapReduce API was that it was a very simple API and essentially, any problem that you could structure around being a sorting problem could be represented in, you know, that API. And some problems are naturally, you know… can naturally be transformed into that and some problems, you know, you sort of, you know, once you have just MapReduce at your disposal then you try to fit into a sorting problem.
So, I think the latter is where YARN plays a role by expanding out those APIs by, you know, being able to compose, you know, maps and reductions and, you know, whole bunch of different types of APIs in terms of how the data can be distributed between these two stages, and so on and so forth. You just made that API that much more richer. So, now you have at your disposal, different ways of solving that same problem, right? So, you just don't have to, you know, be constrained by the API and the problem gets solved one way or the other like, you know, if you are, you know, trying to do an analytics, you know, workload, you can express that in MapReduce, you can express that in YARN. The big difference that happens, that starts to happen is, you know, in terms of, you know, the performance matrix that you start seeing, you know, once you start, say programming to YARN and in some cases, a newer set of things, for example, streaming analysis and so on and so forth starts becoming a reality when you start, you know, doing that, you know, those things in YARN.
So, those are the differences that, you know, that thing has brought into the ecosystem. I think it's much, the richness there is much more on the API side as opposed to it being another resource manager, especially in the cloud context. If you think about it in cloud context, the resource manager is actually your… the VMs that you bring up, you know, you have virt… you know, it's not necessarily… Again, this is a big difference between say, on-prem how you are running Hadoop clusters and how you are running in the cloud then, you know, you have like the constrained static set of machines, you want to distribute those machines amongst different resources and they were used for YARN there. But, in the cloud, you know, you can bring up machines left and right. And so, just from the perspective of being a resource manager, it probably doesn't have that, you know, that bigger need and specifically in the cloud, but from the perspective of providing these, you know, richness of APIs which allow you to, for example, the Hive is initiative they can now program Hive to not just to use MapReduce, but have much more richer plans of doing jobs and things like that. It brings those benefits to the ecosystem. I think that is where the true value of YARN belongs. And in the cloud context, definitely, it's not that interesting from the resource management point of view, but it's much more interesting in terms of what it enables other projects to do, in terms of, you know, workloads that now, it now can be used to be programmed on to your data or the previous workloads that can be done in a much more efficient way.
Eric Kavanagh: Right.
Ashish Thusoo: I had, you know, one more just, you know, adding to Mike, you know, there was another provocative thing which was said which is around and, you know, which was around, hey, treating the cloud as yet another data center. I think you… you know, that is one point of view which most companies, you know, look at and say, okay, you know, that's the easiest point of view actually to look at saying that, okay, you know, this is, you have bunch of machines on your, you know, you have compute, you have storage and you have networking on your on-prem data center and cloud provides the same thing out there. So, I am just going to do exactly the same thing that I am doing on my own on-prem data center and do the same thing in the cloud and viola - that's how it should work. What we have found out, you know, having been running the clouds for, the two clouds where, you know, you have the ability to provision VMs within a minute, the ability to use a highly scalable objects to store data and things like that. We have found that cloud actually, the cloud architecture and these inherent abilities actually enable different ways of doing things, you know, and this is what I have talked about in my slide as well, you know, the whole notion of… in just, you know, in… the perspective of just Hadoop, the whole notion of just running the static cluster versus on-demand dynamic clusters, that is something that you don't see happening in an on-prem data center, you know, versus, you know, true cloud where the, you know, there's a enough capacity to be able to support these types of workloads.
And so, I think there is definitely some shift needed. You know, the big fear for me is that if you just treat cloud as yet another data center, you actually… while you, you know, there are lot of other benefits, but there are lot of intrinsic benefits that you might ignore if you, you know, start doing that, security is another one, the way you deal with security and the cloud, there's a lot of differences in terms of how you would deal with, you know, in… from on-prem perspective and so on and so forth. Just wanted to add that in, from my perspective.
Eric Kavanagh: Sure. Jo. Žiaden problém. We have one attendee asking about various types of use cases like logistics and specifically HR, so I threw up this website of Workday, wanted to make a couple of comments on that, and then Gilbert, maybe I will bring you in to comment on the whole concept of architecture. So, in terms of HR, I actually heard a rather well, I will call it, let's say comment from an analyst a couple of months ago, a few months ago I suppose, about going to the cloud for Human Resources. I have been doing some research on this to know lot of HR-type functions are being outsourced to the cloud, certainly stuff like payroll is fairly easy to outsource these days, benefits programs and insurance, that kind of thing, but there is a real serious caveat to keep in mind and Gilbert, this is what I want you to comment on from an architectural perspective, which is you have to be very careful about when you are moving to the cloud for some kind of critical business service because you either want to be very strategic and very thoughtful, meaning you go through the process of making sure that you understand what's going on in the cloud and what's staying on-premise, and there is the folk from Attunity will tell you that truly one of the things they specialize in is making those connections such that they provide the kind of connectivity you need because what's happening with some organizations is they go and they will use Workday for example, to put some of their HR stuff to the cloud, but they don't do it all or they don't do enough or they don't think through it enough, and what happens then? Then they want to happen to manage the cloud environment and their original on-premises environment as well, which means, guess what? He just increased your cost, you doubled your workload and you created lots and lots of headaches for people, and that's usually when someone gets fired and then the guy who comes in has a real mess to clean up. So, you really do have to think through the architecture of the data and the systems and the processes and make sure you dot all your i's and cross all your t's and with that, I will throw it over to Gilbert for comments. I am guessing it will be with that, but maybe not.
Gilbert Van Cutsem: Alright. Jo. So, just another example of something similar, just yesterday happened to me. So, I lost one of my doctors because he went out of business. Neviem. It sounds amazing. He was a chiropractor and he went out of business. I don't know why, but, the thing was this - I have no chiropractor and I like to go to a chiropractor, you know, occasionally. So, I find a new one and it's close to, you know, close by and all that. It's all good. And so, they go, as usual, you have to do all the paperwork and let us know if blah, blah, blah. But, the good news is we have a new system because, you know, we're on the Web now, in the cloud. It's all cool. I go like, okay, you know, and they send me a link and I have to do all the paperwork online, which is fine and I put all kinds of things in there about, kind of secret like, you know, social security numbers and that type of stuff and who I am, how old I am… all my details. I put it all there and I submit because of course, I do believe in technology.
And then I walk up to the office, the next day for my first appointment and they go like, "Did you do the form?" I go like, "Yes, Ma'am, I did." "Okay. Then we will go and find it." I go like, "Well, I did do it." And she goes, "Yes, we know because you are the fifth person today to walk in, to walk up to me and complain about that's not finding the form." And I go like, "But, you can't be serious about that. This is pretty confidential information. Where is it?" This happened to me yesterday, yeah, which brings back the whole issue and the whole idea of who owns the data really, right?
I know you move to the cloud and people get onboard it into a new system like in this case, my chiropractor and they subscribe to a new system. It's in the cloud, it's all safe, it's fully multi-tenant, they used to have it on-premise system, all the data was moved into the new system, but now apparently, they can't get it out.
Eric Kavanagh: Yeah. That's not good.
Gilbert Van Cutsem: So, I don't know where my data is and assume she gets really mad, right? She goes like, "Oh, this is impossible. I pay you money and my customers are, my patients, sorry, are unhappy and with the data is gone, I wanna get away from you. I wanna go to a different system maybe also in the cloud, right?" How do you then move the data of your patients in this case, the data your business owns, to another system? How do I get it out first of all and then load it again? I am sure ETL in the cloud is an answer somehow and we have experts on that, but it's not that easy.
Eric Kavanagh: Yeah, but that's exactly right and folks, I threw up this other slide here, this other, another screen to show you where you can find the archives. So, anytime you want to check out - oh, there's the inside of our website, I don't want to show you that. So, here is the main website and on the right column here you can see a different show. So, TechWise is right here. You click on that and on these different pages where we will actually post the archives. So, we do archive all these webcasts.
Actually, I wanna throw back over to Mike, I suppose, and then also to Lawrence to kinda comment on this story that Gilbert just told. So, Mike, there is some, kind of, now this is kind of a small-business concern. You guys are more focused on big business, but nonetheless, if a large company who works with you and they want to go somewhere else, how do you manage that movement of the data and securing the data and so forth?
Mike Miller: Yeah. To je veľmi dobrá otázka. It's one that used to come up a lot more often than it does now in sales calls, which I find to be an interesting anecdotal piece of evidence for a call. You know, I think that first of all, we are talking about a lot technologies, or at least employment models that are relatively new. This is very early in the cloud, right? We are talking about things like cloud, or in the case of data, we are talking about analytics services like Hadoop for databases and then NoSQL or NewSQL formats. You know, these are fundamentally new technologies and especially around things like, Hadoop and NoSQL, all of the ancillary services, the connectors, right, the… you know, if I want to find somebody that consults on Oracle, that's something I can find, but that entire ecosystem is just kinda spinning up right now.
So, it's getting easier day over day to say, okay, you know, give me a service that can read from 'x' traditional system, put it into Cloudant and do something with it and then put it back into 'y' traditional system, right? So, now they are very, you know, there are quite a few those things and it's actually more challenging, I think, for a typical user to understand what is the best choice, right, if I want to connect all the new technologies on-prem and then in the cloud.
So, I think as a cloud vendor, it's really on us to be very opinionated about that and to help walk users through the landscape of possibilities because the shift's a lot of new and I think that the average user, whether it's a CTO, CIO or whether it's actually developer, is coming up that learning curve fairly quickly. I think that a lot of the kind of baseline stuff is being worked out, cross-cloud connectors and, you know, taking away the really most basic worries about say, you know, bandwidth cost and whether or not you are going out on the wide area network versus staying on, you know, VPN the entire time. A lot of those things have been kinda abstracted away and what is the true promise of the cloud.
But, in general, I think you are also seeing, you know, that anecdote that we heard was, you know, something that is probably isomorphic to, you know, what will happen to your buying into a brand, you know, in a past lifetime, you know, what happens if that brand doesn't deliver, how much can I really trust that brand? I think you are seeing exactly the same thing happen in the cloud and, you know, I think that companies like Microsoft, Amazon, IBM and Google are, you know, very much stepping up and saying that there will at least be multiple pillars of trust and making sure that you are not going in with a company that's going to dry up and swallow your data, or worse, lose it or distribute it, right? And so, they are, at least, they are independable and they are anchoring, you know, the development of such ecosystem. But, I say to close, it's very early and a lot of that tooling is just getting started and, you know, I think you are going to see consulting services, you know, really putting a lot of focus on that in the very near term.
Eric Kavanagh: Yeah. That's a really, really good comment you just made there. I like that "pillars of trust" concept because the other thing to keep in mind here is you do once again have a number of fierce competitors vying for market share and for IT span, it's just like the old days all over again. Really, in the old days, by which I mean last year, you had IBM and Oracle and Microsoft and SAP and then Computer Associates and Informatica and all these companies, Teradata, etc. In the new world, now you have got, of course, Microsoft with their Du Jour, you have got Google, you have got Amazon Web Services, you know, you have Facebook in certain context. So, you have all these companies that are not necessarily so excited about working with each other, but you do have things like APIs. And so, one of the nice things that APIs really are crystallizing into the connectors that hold together the larger cloud, I suppose, and I want to throw up a slide for Lawrence to kinda comment on all this.
Yeah, Lawrence, obviously, you guys have specialized in the space for a while. So, I think you do have awesome advantage over maybe some newcomers. But, nonetheless, these are all very serious concerns because how data gets stored in the cloud is different than how it gets stored on-premise. Then I think that Mike makes a really good point that this whole space is just starting to take shape and it's gonna take a while for things to seriously fall into place and to crystallize. So, what's some advice that you have for companies that you… I guess, you basically concur with Mike, or what do you think?
Lawrence Schwartz: Yeah. I think it's, you know, what we see is when people are taking advantage of the cloud for a lot of use cases as compared to on-premise, you know, they are looking at kind of, you know, two different things. One is, they are looking at, you know, as we talked about this a little bit earlier, how do I… how does it incrementally add value to what I do, how do I, you know, how is it kind of an add-on? And so, you know, when back to when I talked about the Etix as a company where, you know, they are not moving all their operations over to Redshift, you know, yet per say, but they're saying, "I do a lot of work on Oracle, I wanna offer some of this to some kind of analytics from different environments, you know, kinda figure out, maybe do some sandbox stuff there, and, you know, and then learn about my business that way, and that way they can kind of carve out what they want, move it over there and do the work and, you know, it's less of a concern with moving, you know, everything over and all the records and whatnot. So, I think they look at that as one way that to take advantage of it with having less issues.
I think the other thing is people are also looking at these cases that are and aren't excellent fit for the cloud that are very, very hard to do in other ways. So, I will take another example, you know, we work with a company called, you know, iN DEMAND. They are video on-demand player. They do this work for Comcast and all of this and they will actually, you know, take the data that they are working with, they will take the media files and they will supply it to the cloud for doing their processing, do their processing there, and then they will consume it back for their on-premise customers. And then, you know, that gets upstairs to third parties that consume reviews. So, it's, you know, if you want to think about how the company is approaching it, it's, you know, how do I get my… how do I add value, how do I maybe not move the whole business at first, how do I get the right use cases, how do I add incremental value to what I do? And that helps kinda build about the confidence on what they are doing and as part of the process, and of course, you know, a key piece of that is, you know, making sure that they can do that securely and reliably and, you know, we make sure to the latest levels of encryption and other things to take care of that as much as we can on the transport side. But, that's how I think a lot of companies are approaching the problem.
Eric Kavanagh: Okay. Good. And maybe Ashish, I will throw one last question over to you. I am just throwing up, actually, I like your architecture slide. Even this slide I think is pretty neat. So, one of the questions in, you know, HDFS of course, by design the default is to save every piece of data three times. You can adjust that, of course, you can make it twice, you can make it four times, that does provide some overhead over time, obviously, but it is a way of backing up data. Anyway, that was the whole idea, one of the key ideas, right, from HDFS originally is redundancy, is not wanting to lose data. I've kind of been wondering how that's going to affect things like replication servers, quite frankly, when Hadoop does that natively.
But, one of the attendees is asking - "Can you request physical backups like tape for your cloud data? I read of a company that had their cloud management console hacked and their data and online backups trashed."
You know, we are hearing about these breaches all the time, they are getting more and more serious, they are killing major brands like Target, like Home Depot, etc. So, security is an issue and backup and restore is an issue. Can you kinda talk about how you guys address things like backup and restore and security?
Ashish Thusoo: Yeah, sure. So, we… So, I will talk about that and talk about HDFS first. So, as far as Qubole is concerned, you know, we… since we work on the cloud, we use the objects store there to store data. So, again, this is one of the other key differences why, you know, big data service on the cloud becomes different from on-prem. On-prem, we have always talked about, you know, HDFS and so on and so forth, but if you go to the cloud, a lot of the data is actually stored in their object stores. For example, that could be an S3 on AWS, Google cloud storage on Google Cloud, on Google Compute Engine, and so on and so forth.
Now, many of these object stores have built-in capabilities of providing you things, you know, these object stores, by the way, you know, one of the big differentiators from real clouds to actually your own data center is the presence of these object stores and the reason that these object stores are cool pieces of technology, you know, they are able to provide you very cheap storage and along with that they are able to provide you things like, you know, having the ability to actually have a disaster recovery thing built in and, you know, as part of that interface, you don't have to think about it. And also, they have tiered, you know, there is tiering there as well. For example, S3 has high availability and it's online access, but it's much more expensive. It's more expensive than say, a glacier storage on AWS, which is low, you know, it gives you, you know, the turnaround time is like four hours or something like that and it's much cheaper. So, you start thinking of, you know, those types of services. I think cloud providers are essentially providing those types of services to augment the need for things like tapes and so on and so forth. And also, to provide you disaster recovery or rather, you know, replication built in into these systems so that, you know, you are protected from disasters, regional disasters and things like that.
So, that is what Qubole heavily, you know, depends upon and the great thing is that a lot of… all the cloud providers are providing this. These are fundamentally very difficult problems to solve and by being built into some of the object stores that these cloud providers provide, you know, that is one more additional reason of, you know, storing this data, you know, in some of these object stores and using the cloud for that as opposed to trying to, you know, figure out, you know, replication, running two Hadoop clusters across different, you know, regions and, you know, trying to replicate data from HDFS from one region to the other, which is doable, we did that a lot when I was back at Facebook running this stuff there, but, you know, fundamentally, the object stores in the cloud just made it that much more easy.
Eric Kavanagh: Okay. Great! Well, folks, we've burned through an hour and 15 minutes or so, a lot of great questions there and a lot of great presentations. Thank you so much to all of our vendors today and of course, to both of our analysts on the show today. A big thank you, of course, to Qubole, Cloudant and Attunity. We are gonna put the archive up at insideanalysis.com. I showed you where that goes, and big thanks to our friends at Techopedia as well.
So, folks, thank you again for your time and attention. This concludes Episode 3 of TechWise, our relatively new show. There is Episode 4 coming up pretty soon. It's gonna be on the big data ecosystem. So, watch for information on all that. And then till then, folks, thank you so much. We will catch up with you next time. Dávaj pozor. Bye-bye.
